Behind The Success Of Phenomenon Game Fortnite
Epic Games is the world’s most profitable video game company.
So far, there have been concerts, movie launches, fan meets, and other real-world events held in Fortnite’s virtual environment:Marshmello’s first live Fortnite concert in February 2019 was played by more than 10 million players;In April 2019, Marvel’s Avengers: Endgame offered a new co-branded interactive mode in Fortnite, where players take on the role of the Avengers as they battle Thanos;In December 2019, Star Wars: The Rise of Skywalker held an audience screening at Fortnite, where director JJ Abrams was interviewed;In April 2020, American rapper Travis Scott held an immersive concert called Astronomical in Fortnite, which was watched by 17 million people at the same time, causing a viral spread on social media;In August 2021, Ariana Grande, a popular American singer, performed five consecutive concerts in Fortnite. Treasure chests are a great way to monetize a game on a large scale, but the number of paying players affects the balance of the game, and endless amounts of money usually make the game suck. Fortnite achieved what was previously considered almost impossible in the gaming industry: it was the first game to break through on a variety of console platforms, including XBOX/PS/Switch.
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